I like to learn about different industries. I especially like to learn about how different professionals market themselves. I interviewed Dave Friedman of Dave Friedman Real Estate, who was voted Charleston City Paper’s “Best Realtor”.
Key Takeaways from Dave
Stay current with new technologies because the Real Estate Profession landscape is different than 10 years ago.
90% of people use the internet for searching homes.
Your listings must be everywhere, so make sure you get on the 400 Greater Charleston listing sites.
Ad Retargeting has become very effective.
Capture Information from buyers, track their viewing habits which allow more effective prospecting.
Find longtail keywords for Search Engine Marketing.
Print is not what it use to be, can’t track it, bad for your clients spend.
Create content (Dave likes Video blogging). Dave educates his audience on certain topics for example: Covering flood insurance with an expert
Be eager to learn new technologies.
Read books to stay current learning business, marketing, and advertising.
New Realtors tools: Get a website and great listing software
Learn from other smart agents
Attend conferences, Dave attends 3 a year.
Zillow Good. Zillow Estimates Bad (Not always accurate).
Big Brand Good? Depends.
Different technology and value for its realtor
10% of his marketing plan relates to remax
Help with Educational materials and conferences (keynote speakers)
Remax spent 50% of all real estate marketing spend last year.
Brand has Translation support which can aid foreign real estate buyers.
In the end, Realtor more important than the correct brand.
You can find more of Dave here or email him at -> firstname.lastname@example.org
Syndicate Your Social Media with Buffer
Its hard to publish and log in to every social media account your own. Buffer makes it super simple to automatically post your social media marketing on your schedule. Increasing frequency of good content will help your business break through the noise.
Blog About What You Do
You do not realize the knowledge you have may be valuable to someone that’s not in your field of expertise. As a small business, how do you differentiate yourself from your competitors? Answer, out teach them. My favorite example of this is from Content Marketing Institute. They publish articles everyday on how to improve your business through Content Marketing. Their quality content makes them an authority and thought leader in their market.
Tell A Few People Everyday What You Do
Part of your business problem is that not enough people know who you are. Be active in communicating what you do. Get out there whether its via social network, email, or even cold calling. A great book on this is the 10X Rule by Grant Cardone. He outlines what it takes for your business to garner attention and dominate your market. Warning: Do not read this book before you go to bed because it will get you amped up!
Join A Forum Online
There are plenty of businesses and communities discussing the very same issues your business may have. If you’re a programmer, a great example of this is Stack Overflow. Stack Overflow is a Q&A site for programmers and is an example of the type of vibrant forum community you should be looking for. Check out boardreader to search for your forum.
Join A Networking Group
I currently attend a group called -> 6 Degrees Lowcountry Networking. This group is great for getting referrals and information. We exchange our different business experiences and knowledge to help one another. Check out EventBrite or Meetup.com to find a Networking Group near you.
Build Your Email List
I recommend using a service like Mailchimp for creating Email Newsletter campaigns. To capture Email addresses on your site, use LeadPages. These tools together create a powerful toolset for you to implement in capturing and building you Email Newsletter audience.
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Monetizing Open Source Projects can be difficult for many developers. I interviewed Mike Perham, Rubyist and Open Source Developer of Sidekiq for his insights in this area. In this interview, I asked Mike about his efforts in commercializing his own open source project, how he marketed, priced, and achieved sustainability of Sidekiq Pro. My Interview:
(Regarding sound quality, Backup audio was used. Primary audio source failed) Key Takeaways
1. Notoriety Doesn’t Pay In this interview, Mike mentions his huge time investment in building an open source project. Your popularity in a particular community may rise, but charging money can be a viable solution in order to recoup time and effort.
2. Charge for the Product’s Value, Not Cost There are many different models for pricing commercial open source products. Mike mentions how you should price your product based on how critical it is to an application. Regarding Sidekiq Pro’s pricing, many suggested that he offer recurring payments for continuous revenue, however Mike believes it is beneficial to charge a onetime price, allowing developers to better plan their overall development costs.
3. Marketing: The Proof Is In the Pudding Build the best product you can. Mike mentions other forms of marketing are not genuine. For example, he believes users should evaluate many Background Processing solutions and organically arrive to the best solution, hopefully being Sidekiq Pro.
4. Crowd funding for Open Source Projects: Bad Idea Mike expresses that he is not a fan of this funding model. This type of funding can lead to many issues for a project. Financing 1.0 products in a pledge drive format or the “NPR-ification of Open Source Software” does not guarantee future support, additional functionality, and documentation. Selling a product long term forces you to support and improve upon a product.
5. Business Advice: Don’t be a Business This insight may of been my favorite part of the interview, so good I may have to retitle this post to “How to Sustain Open Source Development”. Mike discusses how Sidekiq Pro is not a business in the traditional sense. You do not have to participate in building a company or consulting group around open source to make money. You can just build a great product and get paid.
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