I find many website owners (including myself) find it difficult to create content regularly, build great offers, or convert visitors on their website. It is a constant challenge that requires looking into new tools and strategies. One tool you should look into can create rich experiences, is not complicated to build, and can delight your visitors fast. It’s the online Calculator.
1. Increased Engagement
Why an online calculator? If you are a smart marketer, you know creating an engaging offer is key to any great marketing effort. Calculators engage visitors faster than many other forms of rich content, and convert 10-100 times more than traditional corporate websites. Having a Calculator widget/tool lets prospective customers know “what’s in it for me”?
Visitors are looking for calculators to assist them in making decisions, ex. getting a loan. Let’s say a person is looking to get a mortgage loan. The mortgage loan website they found through Google has a mortgage calculator. Since there are multiple mortgage products out there, prospective customers want to run simulations on those different options in real time. Implementing a calculator works great in this scenario and helps educate prospective customers about their purchasing power.
3. Builds Trust
Engagement and Education allow for the third quality of the Calculator to surface. It’s Trust. For example, a Financial Lender can be perceived as an industry expert having a calculator on their website because it communicates to the prospective customer a certain level of transparency. Using my earlier example, the calculator could tell this person that they can qualify for more than they thought, letting them know they have more purchasing power. The company that enables this will build trust and good rapport with visitors.
SAMPLE CALCULATOR DEMO (Yes, it works! Try it out!) calculator from LeadDoubler
Now that you know that calculators can engage, educate, and build trust with your prospective customers, they are more likely to submit their contact information and inquire about your products and services.
If you are looking to build or get you hands on a calculator, check out LeadDoubler.
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